AI Insights · Timothy · January 2023
Top 5 Social Apps in Greece Q4 2022: Unified Platform Performance
In Q4 2022, the top social apps in Greece saw varied performance in downloads, revenue, and active users. Here’s a closer look at the trends.
During the fourth quarter of 2022, the top five social apps in Greece experienced diverse trends in weekly downloads, revenue, and active users. The data, sourced from Sensor Tower, provides a detailed insight into each app's performance across both iOS and Android platforms.
Facebook from Meta Platforms, Inc. maintained a steady presence with weekly downloads peaking at around 27K in early November but gradually declining to approximately 18K by the end of December. Revenue showed fluctuations, starting at $1.5K at the beginning of October and ending at $1.7K in the last week of December. Active users remained relatively stable, fluctuating between 5.3M and 5.4M throughout the quarter.
TikTok by TikTok Pte. Ltd. exhibited strong weekly revenue, peaking at around $187K in mid-December. Downloads saw an upward trend, reaching a high of approximately 35K in the same period. Active users showed a slight increase, peaking at around 1.6M in late November before stabilizing at 1.5M by the end of December.
Likee - Short Video Community from Likeme Pte. Ltd. faced a declining trend in downloads, starting at approximately 19K in late September and dropping to around 3.6K by the end of December. Revenue also fluctuated, with an initial peak of $1.6K in late September, reaching its lowest at $234 in late November, and ending the quarter at $913. Active users showed a more stable performance, peaking at around 202K in early December.
Instagram saw consistent weekly downloads, with a notable increase to approximately 23K in the last week of December. Revenue experienced a gradual rise, starting at $92 in late September and peaking at $296 in mid-December. Active users remained relatively steady, fluctuating between 3M and 3.1M throughout the quarter.
TikTok Now, a newer entrant, showed a downward trend in downloads, starting strong at approximately 42K in late September but dropping to around 719 by the end of December. Active users also declined from around 47K in late September to approximately 31K by the end of December.
These insights from Sensor Tower highlight the varying performance of top social apps in Greece during Q4 2022. For more detailed analytics and trends, visit Sensor Tower's platform.
